Falinc Deckchairs

MY SCOPE

  • Brand evolution
  • Copywriting
  • Web Design
  • Full-stack development

DURATION

  • 2 months

Challenge

The previous website was proving ineffective and hampering new relationships for this commercial-grade deckchair business. A fresh website, colour palette and creative approach to copywriting puts the brand back into play with a confident portfolio.

digital

A new website showcases successful commercial partnerships and the key product differentials, giving organisations the confidence to engage the brand for larger projects.

Dense pages of text from the previous site are replaced by succinct paragraphs interspersed with photography.

Key product information is presented in a simple, easily browsed format.

A new online store interface sees the brand enter the direct to consumer market for the first time.