Naomi Hobson
Challenge
Naomi Hobson is a multidisciplinary Australian contemporary Indigenous artist telling stories through paintings, ceramics and photography. Artists often rely on their work to reflect a personal brand but Naomi needed something more to bridge her disparate artistic disciplines.
Identity
Naomi’s practice is rooted in the vast traditional lands of her ancestors, surrounding the town of Coen in Queensland. She explores her culture and community through different mediums — always underpinned by colourful compositions. A distillation of the tropical spectrum of her Country is the perfect foundation for a visual brand identity that needs to be highly adaptable. An elegant word marque forms the basis for typographic counterparts to her work.
Digital
The art world is brimming with websites that effectively replicate the white box gallery aesthetic by displaying artworks on a white background. Rarely is the artist present to add their personality to the experience of their art. More than an archive of her practice, Naomi’s website is an opportunity to get to know her up close and personal. Visitors to the site immediately engage with a stunning insight into Naomi the artist. Where she lives and where she creates. Her Country and her culture. Naomi’s confident voice adds another level of interest for visitors with personal quotations referencing the artwork throughout the site.
