A bold cut for a blossoming new hair and beauty business.
Brand identity + Communications
Created for a Dundee based hair-dresser opening her first salon, this brand identity was constructed to firmly establish the new business in a competitive local market. Clean typography and a modern marque are combined to give the flexibility needed for all the business’ touch-points.
An adaptation of the master-brand allows the in-house beautician to retain autonomy over her business while ensuring a cohesive experience for customers.
A comprehensive salon menu sets the new business apart, encourages up-sale of services and allows both aspects of the salon — hair and beauty — to operate as a single entity. The combined services menu allows each of the independent businesses to grow their client base through referrals and 'while-you-wait' upgrades.