Apollo Projects is a luxury property developer, creating architect-designed residences in Melbourne's exclusive bayside suburbs.
Since 2015, I have worked on the account creating assets including floor-plans, location maps and copywriting the marketing materials for each property. I designed and created a new multi-lingual website for the company, based on the brand architecture developed by Envelope Group. The site gives each property space to be explored in detail and demonstrates the full suite of marketing materials to potential clients without appearing overwhelming.
Floor-plans are reconstructed from complex architect materials to help clients visualise the homes without distraction.
Each case study is translated into Mandarin and added to the dual-language content management system, allowing the user to easily switch between languages using a toggle in the site's header.
Contributions to the marketing copywriting seeks to give life to the property renders and help potential buyers imagine their lives in the homes and bayside surroundings.